Black Scholar Boyce Watkins Views On Commercialized Hip Hop

Dr. Boyce Watkins
http://www.boycewatkins.com/

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Those who know me also know that I love hip hop. Yes, there are some negative elements in hip hop, but many people forget that it's ultimately the corporate monster that makes it difficult for positive hip hop music to reach the light of day. I think that healthy debates on the nature of hip hop are relevant, and I am not referring to Oprah's town hall meeting on the topic last year, which really wasn't fair to the genre. I told her so in a CNN appearance with Roland Martin and Wendy Williams.

To join our Black Money advice list, please click here. My thoughts on the Lil Wayne and hip hop issue are below. I don't hate Lil Wayne, I actually feel sorry for him. He reminds me of Tupac, with the same energy, creativity, brilliance, productivity and incredibly self-destructive behavior that led to his legendary status. The difference, however, is that there was an element of social conscience Tupac could bring to his music that Lil Wayne does not. I am not interested in bashing the brother, but I must call it for what it is. Hip hop does not have to be an empty genre, with every song about sex in the club, smoking weed or blinging out of control. There's more to life than that. We should be teaching our kids to pursue "intellectual bling", so that we can search for true meaning in our lives and to be intelligent enough to stop being pimped. Hip hop can be (and has been) a part of that journey. Again, I love hip hop, and I even love Lil Wayne.....sometimes.

Respect peeps, see you next time.

Dr. Boyce Watkins
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Hip Hop Commercialized? Buffoonery or something more complicated?
By Dr. Boyce Watkins

I am not a huge fan of Lil Wayne. I don’t hate him, I just don’t love him. His music doesn’t make me move, but it doesn’t make me sick. The thing that challenges my ability to love Lil Wayne is the environment within which he is operating.

Lil Wayne can be considered, by some, to be a modern day minstrel show: gold chains, diamond grills, 10,000 tattoos on parts of his body that have no business being tattooed, you name it. He engages in the stereotypical rock’n roll/hip hop lifestyle: guns, drugs, alcohol and random women. I fear for Lil Wayne, because at this pace, he might be dead before he turns 35. Lil Wayne makes Tupac Shakur and Eazy E look like conservative school kids.

Lil Wayne impacts the world in which he lives, sells records by the boat load and impacts far more young men than he probably should. It’s not that he chooses to be a role model, he just is one. But when we see Lil Wayne and express justifiable disdain for his behavior and persona, there is certainly more to be said.

You see, Lil Wayne is a product. The corporate executives pulling the strings and making the decision to sign deals with Lil Wayne also see him as a product. A product has to sell to its target audience, or it will not reach the sole objective of any capitalist venture: to make a profit. Not just any profit, but the highest possible profit within legal constraints. The corporate model doesn’t care about the community; it doesn’t care about health, workers, the environment or anything else. Like the financial machine that led to the breakdown of our global economic system, cogs in the wheel that pursue any objective other than pure profit maximization are quickly punished and replaced.

The target audience of hip hop is not black teenagers in the hood…..they don’t have any money, relatively speaking. The target audience for hip hop consists of middle and upper class kids in the suburbs, and those on college campuses. Those are the kids who line up at the record store and cause server outages at I-tunes when new albums are released. That is who the executives are trying to impress, and that is who Lil Wayne must impress in order to get a record deal.

The problem with Lil Wayne is that the transfer of commodities taking place between the recording industry and white America is one that lies over the economic heads of many African Americans. It doesn’t mean that those in the hood play no role in public consumption, but we are certainly not the biggest players in this game. Like a big bridge in the sky, we don’t impact the transactions, but we closely observe them. We don’t always buy the albums, but we watch the videos, read the articles, and hear the news stories about whose album sold the most copies during its first week. Due to the fact that there is a lack of diversity of images of black men in media, we have children who see the image of Lil Wayne and transform him into an involuntary role model. White kids don’t have to use Lil Wayne as a role model, since they see 50 new white men on TV every single day. Black youth don’t see doctors, lawyers and professors on TV: they see criminals, thugs, athletes and entertainers.

Lil Wayne’s environmental impact on the black community is what we in economics would call “a negative externality”. The fact that he makes it cool to use drugs, carry guns and engage in anti-social behavior does, in my opinion, cause irreparable harm to the black community. The problem is that the black community has little leverage to control these externalities, since we are neither the dominant consumers of hip hop, the controllers of media or the owners of record labels. Like the bridge in the sky I mentioned above. The presence of networks like BET or magazines like Essence and Ebony is relatively minor when compared to the dominance of CNN, Universal Records or Time Magazine. It’s like bringing a knife to a fight between nuclear superpowers.

Those of us upset about negative images in hip hop can protest all night at the next Lil Wayne concert and perhaps even have an intervention with Wayne to get him to see the err of his ways. The problem with this logic is that even if Lil Wayne does change his behavior, there is a long list of starving kids in the projects that the record label executives can find to replace Lil Wayne after he has been dropped from the brand. Also, getting Lil Wayne to invoke a more positive image will not change the fact that the consumers and producers of his product (gangster rap) are more willing to purchase albums made by black men when they feel that the performer has indulged their need to enjoy a stereotypical "thug-nificent" fantasy. Wayne may have some degree of industry power, but it is not as much as we might think. The in-studio recording of Lil Wayne’s product is not what creates the magic. The magic of a product is created through the marketing, distribution, financing and purchase of that product. That is done by the labels, and none of the large label owners are African American.

So, does Lil Wayne represent a modern day minstrel show? My answer is yes. He and others like him are told to behave more “thug like” and in more ridiculous and extravagant ways in order to get the attention necessary to sell records. It is, unfortunately, not smart business for a rapper to brag about being intelligent. Also, it is a lack of diversity of black male images in media that give black youth few alternatives for self-perception that go beyond that of Lil Wayne, 50 Cent, Flavor Flav and Juan Williams (the Fox News analyst who, along with Jessie Lee Peterson, enjoys bashing the black community). If any of these men chose to be forthright, insightful and firm in their support of the African American community, they would be fired immediately. But when we protest and challenge the system that is negatively impacting our communities, my argument is that we should look past the puppets and deal with the puppet masters.

Some would argue that by attacking rappers for the negative impacts of their lyrics, we are simply killing the messengers and going after the weaker scapegoat. While I am not one to judge whether the messenger should be killed, I am also an advocate for finding a way to get to the root of the message. Someone is controlling the messages of hip hop, and it’s not that poor kid from the projects who finally made it big.

Dr. Boyce Watkins is a Finance Professor at Syracuse University and author of “What if George Bush were a Black Man?” He makes regular appearances in national media, including CNN, ESPN, BET and CBS. For more information, please visit BoyceWatkins.com

Your Black World: Would Sojourner Truth Appreciate Lil' Wayne's Music?

Would Sojourner Truth Want To 'Lick The Rapper?'
By: Zekita Tucker
Reprinted From Black State

One morning while riding in my car I decided to venture away from my regular News programming on the radio and turned to one of our local Hip Hop and R&B stations. It wasn’t long before the commercial for some debt creating pay-day loan went off and my ears, mind, and soul was being violated by rapper lil’ Wayne’s song ‘Lollipop.’ As I listened in disgust to the monotony of his lyrics (similar to many I had heard in some contemporary rap songs today) about how some women wanted to ‘lick the rapper’ amongst other things, my eyes began to tear up from those degrading and humiliating lyrics. Keeping in mind that I am in no way picking on any one rapper, I began to think about all of the African American women who fall subject to those words and gobble them up as a ‘way to behave.’ Pardon the pun. And then I thought back to the glorious African American women like Sojourner Truth, Harriet Tubman, Nzingha, Yaa Asante, and Mary McLeod Bethune. I turned my thoughts to these women and I wonder. I wonder if our fore-mentioned female ancestors are watching us from the other side in utter disgust and humiliation.

I wonder if they cry for us. I wonder if their spirits cringe and fall to their knees in agony as they watch their descendants fall into a deeper pit of sexual promiscuity, self imposed inferiority and hatred, and total mis-education. I wonder if Harriet Tubman feels like all 19 of her potentially deadly trips were traveled completely in vain. I wonder if Sojourner Truth still feels like a ‘woman’. I wonder if Mary McLeod Bethune still believes in the power of knowledge and education being put into action as a form of liberation and progress. I wonder if Nzingha and Yaa Asantewa would still feel like mighty warrior Queens who believe in the power of women’s leadership strong enough to defeat the deadliest of opponents. Maybe. Maybe not.

Are not African American women worthy of marriage, community, and family life no matter what their educational, social, or economic status may be? Are we not befitting of praise and uplifting, adoration and hope; rather than being the modern day sex toys degraded and mistreated in the very same manner that our ancestors were treated by white males? Are we not precious jewels blessed with the ability to bring forth life and love? As proven by time immemorial, the African American woman, then and now, has undeniably been the glue that binds. We are strong and beautiful. We are the hopeful and forgiving mothers, lovers, and friends to our communities. We have been the nurturers and the shelters of those in need. We have worked like horses to keep our families and our Men from falling through the cracks of hunger, helplessness, and even homelessness.

In spite of all the propagandizing of us being bitter, cold, disrespectful, and nowadays no more than some poorly upgraded bed winches- many of us still stand strong. We have been used up, beaten, raped, tortured, and mentally tormented while our babies are being trained to be nothing more than fools and jesters for the entertainment purposes of a society that does not consider their best interest. We have been subjected to mutilating ourselves and our God given beauty and resilience only to be told that we are never enough. We have to declare our freedom and our sanity. We must embrace our struggles and now our mental liberation. It’s time to take back your lives, your families, your respect, and Your Mind.

Zekita is author of Don’t Call Me N!gga (Revised- Purple Cover) and Reggie Wakes Up- two socially conscious books for African American Youth about the ‘n’ word and education and entrepreneurship. She can be reached at info(at)zeniampublications.com by email or visit www.zeniampublications.com.